Brand guidelines

Audience = parents (the decision-makers): child-friendly, not childish. A grown-up, trustworthy travel/lifestyle feel — warm, welcoming, calm and premium.

Core palette

• Forest teal — primary
  var(--teal)
• Warm terracotta — accent / CTA
  var(--terra)
• Go / free
  var(--free)
• Soft gold — highlight
  var(--gold)
• Deep ink — text
  var(--ink)
• Warm paper — canvas
  var(--paper)

Tone principles

• Editorial & photographic — real photos lead; emoji/illustration are light accents.
• Calm & confident — generous whitespace, refined type, restrained colour.
• Warm, not loud — earthy, outdoorsy warmth over saturated kid colours.
• Trustworthy — parents rely on this; it must look credible and well-made.

Full guidelines, palette rationale and accessibility notes: brand-colours.md (served from docs/design/brand-colours.md at image build time — no hand-maintained copy).