# Sales copy & content deck

Warm, reassuring, parent-to-parent. Plain language, a little playful. UK
spelling (favourite, colour). Mobile headlines stay short.

## Brand
- **Name:** Days Out For The Family
- **Taglines:**
  - "Find your next family day out."
  - "Great days out, near you."
  - "Where shall we take the kids? Sorted."

## Hero
- **Headline:** Find your next family day out 🎈
- **Subhead:** Brilliant places to take the kids — filtered for what actually
  matters: buggy-friendly, indoor for rainy days, and near you.
- **Search placeholder:** Town, postcode or place…
- **Primary CTA:** Find days out near me 📍
- **Quick chips:** Indoor · Buggy-friendly · Free · Under 5s

## Value props (the "why us")
- **Filtered the way parents think** — rainy day? Tap *Indoor*. Got a buggy?
  Tap *Buggy-friendly*. Pennies tight? Tap *Free*. By age, in seconds.
- **Near you, right now** — see how far each place is and tap straight through
  to directions. Perfect for "we're in the car, where shall we go?"
- **Real, practical info** — opening times, prices, parking, baby-changing,
  toilets. Everything you need *before* you set off.
- **Save your favourites** — build your list for the weekend, share it with
  the other half.

## Category one-liners
- 🦒 **Zoos & Farms** — meet the animals, feed the goats, ride the tractor.
- 🏰 **Soft Play** — let them bounce, climb and tire themselves out.
- 🌳 **Parks & Playgrounds** — fresh air, swings and space to run.
- 🏛️ **Museums** — hands-on fun that sneaks in a bit of learning.
- 🏖️ **Beaches** — buckets, spades and ice cream.
- 🌲 **Adventure** — treetop trails and big-kid thrills.

## Curated row titles (+ sub)
- 📍 **Near you** — closest first.
- 🌧️ **Rainy day ideas** — indoor places to save the day.
- 💷 **Free days out** — big fun, no entry fee.
- 👶 **Great with a buggy** — easy access, baby-changing, the lot.
- ⭐ **Top rated near you** — loved by other families. *(v2)*
- 🎃 **What's on this season** — seasonal events near you. *(v2)*

## Operator pitch (the claim band)
- **Headline:** Run an attraction?
- **Body:** Claim your free listing and reach thousands of local families
  looking for their next day out. Keep your details accurate, add your photos,
  and shine when parents are deciding where to go.
- **CTA:** Claim your listing — free

## Microcopy
- Favourite toast: "Saved to your days out ❤️"
- Empty results: "No days out match just yet — try removing a filter or
  widening your search."
- Location prompt: "Share your location to see what's near you."
- Apply-distance: "{n} miles away · tap for directions"
- New listing (no reviews yet): "New" *(rating slot, v2)*

## SEO / meta
- **Title:** Days Out For The Family — find great family days out near you
- **Description:** Discover family days out near you — zoos, farms, soft play,
  parks, museums and beaches. Filter by indoor, buggy-friendly, free and age.
  See how far, get directions, save your favourites.
- *(v2 seasonal landing pages: "Christmas days out in {region}", etc.)*